As we enter the season of longer daylight hours and summer parties, so we are joined by the summer drink-drive campaigns. A few of my current faves – no doubt to be re-assessed in the next 6 months, their message is crystal clear:
Mmm, to be introduced at a watering hole near you…?
Succinct.
Clever, not sure the tag line at the bottom was necessary, but then again…
The standard line-up, and now introducing my own personal favourite…
Now that’s clever.
If in doubt, use a breathalyzer. And that includes the morning after.
Your thoughts?
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